Creative Prospecting

With all the new marketing channels and opportunities available, prospecting has become easier and more affordable than ever! But before you can get started, make sure yourbook-of-business is in order, up-to-date, includes email addresses (or go out and get them!), and is in a manageable database. Add new prospects to it by including all online inquiry data, and any leads/contacts that are generated via online and off-line prospecting. The most important thing is to be consistent. Don't let more than 30 days go by without your prospects hearing from you in some way, shape or form. Expect to invest at least 10-20% of your annual gross on your marketing initiatives, but don't forget how important the investments of time and effort are! Sprucing up the service you deliver is one way you can make a huge impact with almost no financial investment.